THE PROBLEM: Consumers now expect businesses to have online purchasing options. In the growing age of e- commerce, if you sell items, but don’t sell them online – you will be left behind.
That’s where Slav Zinger, owner of Leuxo Photo Albums out of Skokie, IL found himself when he first contacted Benjamin Cohen Creative. He had a website, but it was very outdated and customers had to call to purchase anything – it could not be done online. Slav was losing hundreds of potential clients a month and thousands in profit.
Benjamin set up a fully functional e-commerce website that allowed buyers to customize products before adding them to the shopping cart — an important feature for custom album design. Benjamin completely renovated the site design. This put Slav on par with major online photo album companies and displayed his work front and center, as opposed to it hiding in photo galleries, which was the case on his old website.
With the new website, Slav has the ability to add an unlimited amount of products to his online catalog, and most importantly, he does not have to pay any transaction or subscription fees to have an online store or to accept PayPal and credit cards. The new online store is sure to grow his revenue.